Many years ago when I started designing web pages and learning html, a website was a really something for those computer hobbyists who liked to tinker and the odd visionary who saw the benefits of the www. Those with a geeky side (of which I have) and the technical savvy (pretty good at that too) would build these fun pages on the internet with all kinds of flashy, tacky letters and graphics, that led to family photographs, lists of favourite rock bands and why a particular movie was just not worth seeing.

I was working in the media at the time and was lucky enough to have the opportunity to work for a company who saw the advantage of website advertising and let me explore the possibilities. Since then those possibilities have increased more rapidly than any technological development in the past. Publisher revenue from online advertising in Canada has more than quadrupled over the past five years – from 237 Million in 2003 to the 1.2 billion mark in 2007. As it quickly closes in on more established mediums and due to the fact that the industry is growing at such a fast pace it will be necessary to move forward in a creative and untried way.

Considering the growth of the internet over the past fifteen years the fact that businesses are still in denial about the necessity of a website is baffling. A website today is as important as your business card. You will rarely see an advertisement in print or on television that does not include a website, or one of the more than 50 extensions available today.

A website is not only an effective marketing tool, but it has become essential to keep your business flourishing and reach new client bases. A web presence is no longer a frivolity. Eager buyers and potential client's, expect you to have a web presence! The internet is an incredibly powerful tool and resource.

With so many websites in our evolving digital age, building a web site that stands out and sells is only part of the equation. Chances are if you're going to buy almost anything, (service or product) you check it out on-line first by doing a simple search. Think about your own search habits. You read the results quickly and don't go far past the first couple of result pages. Neither does anyone else! Attaining and keeping a high rank is an ongoing process, but a very important step to maintain the success of your site.

Be open minded and think outside the box, the possibilities are endless when designing a website, find a designer you are comfortable with and communicate your needs as clearly as possible.

Copyright © 2009

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